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This was already the 3rd edition of Helsinki Photomedia Conference, 30th March – 1st April 2016. I was those lucky to present my research at all three editions. This year, however, organizers introduced a new panel – Photography Education that was chaired by Professor Liz Wells. This was my first experience of having such a good chair that made the whole panel (split into two sessions, four papers each) very cohesive. After my presentation, we had very interesting discussion on the current condition of photography education and new approaches that it requires. Looking forward to similar panel in the next edition of Photomedia Conference in 2018.